Retention & churn
The question this answers, and what the user gets back.
For SaaS finance teams, $5M–$50M ARR
Owley reads your revenue data the way a CFO would: it finds what changed, explains what caused it, and tells you what to do about it. Every number traceable to the account that produced it.
Built by a former SaaS CFO. Live on real ARR data, not slideware.
Short framing line — tell the reader what they're about to flip through.
Two or three sentences describing the product as a whole. What it connects to, what it produces, who logs into it. Keep it concrete — no adjectives you couldn't defend in a demo.
One paragraph on the pipeline — what happens between your data landing and an answer appearing.
One or two sentences.
One or two sentences.
One or two sentences.
One or two sentences.
One or two sentences setting up the video — what question it starts with and what the viewer will have seen by the end. Say the runtime; people commit more readily to "3 minutes" than to an unlabelled play button.
Optional caption under the video — or a link to a longer version.
One framing sentence.
The question this answers, and what the user gets back.
The question this answers, and what the user gets back.
The question this answers, and what the user gets back.
The question this answers, and what the user gets back.
One paragraph. You're handing a stranger your revenue data — say plainly where it goes, who can see it, and what it's never used for.
Cloud, region, and what sits in a private network.
Each customer in its own isolated schema — say it in plain English.
In transit and at rest.
Access control, and what you as the operator can and can't see.
The important one: your data is never used to train models. Say exactly what does get sent where.
Export and deletion on request. Cheap to promise, reassuring to read.
TODO: one honest sentence about formal certification — where you are and what's planned. Do not claim SOC 2 until an audit is actually underway.
The origin story, two short paragraphs. What you did before, the specific frustration that started this, and why existing tools didn't solve it. Concrete beats grand — the actual Tuesday when you needed a churn answer and couldn't get one lands harder than a mission statement.
Second paragraph: what you're building toward, and who you want to hear from right now.
One sentence on what a demo actually involves and how long it takes.
Request a demoor email myang@owley.ai